Cozy Fruit!

While I was sifting through a Communications Arts magazine, I came across these advertisements for the Calgary Farmers Market.

First of all, fruits and vegetables wearing sweaters is just plain adorable.  Aside from that, though.  I can really appreciate the Plakastil-like style of the design.  It's straight forward. You know from first glance exactly what this advertisement is for.

Fruit or vegetable wearing a sweater.  

Open all winter.  

Calgary Farmers Market Logo.

Simple, yet very effective.